Maybe it’s this week’s disturbing news – celebrities dying off in rapid-fire sequence and the economy’s uncertain lurching between signs of recovery and further decline – or maybe it’s seeing some new, unflattering photos of me posted on Facebook (always a downer). But, my thoughts have turned to the dark side. I find myself contemplating the places I don’t want to see my company or its clients’ names. Atop that list:
1. Job Vent: Employees use this website to rate their companies. While some firms score positive ratings, the vast majority do not. It could be worse, though. Do you remember that dot.com era invention, **uckedcompany.com? It thrived by posting internal memos and negative comments, and was far coarser than JobVent. (I can still remember subscribing to **uckedcompany.com using my credit card and feeling really awkward listing the service on my company expense report.)
2. Bad Pitch Blog: While Richard Laermer and Kevin Dugan sprinkle plenty of good advice among those embarrassing reprints of ineffective PR pitches, I know I would clutch my heart if Bad Pitch Blog was listed as a source on my BurrellesLuce media monitoring and measurement reports.
What is your least favorite PR nightmare?