Valerie Simon
I recently read a blog post about the cost of social media marketing, “Please stop saying social media marketing is free.” The post points out that while blogging, Twitter, Facebook, viral movies and webinars are often perceived as free or extremely cheap methods of marketing, the time spent on effective social media marketing can turn it into your largest marketing expense.
With leaner staffs, smaller budgets, and greater expectations from the C-suite, public relations professionals are under increasing pressure to do more with less. Trying to determine where to cut corners is never easy; sometimes the “free” solution can be the most costly.
That’s true when it comes to monitoring and measuring your media relations results, too. With an ever-expanding media universe, understanding and managing your coverage can be an incredibly challenging and time-consuming process. We recently launched BurrellesLuce iMonitor, a self-search option designed to provide PR practitioners an affordable means of monitoring their media coverage. There are no per clip charges and the solution is copyright compliant.
iMonitor is getting rave reviews (Check out this one from SEO ShootOut) probably because BurrellesLuce captures more free and subscription news websites than anyone (including blogs, social media, and global sources), and the BurrellesLuce 2.0 portal was developed to help public relations specialists quickly and easily manage media coverage. There’s more in this white paper.
It has been fun showing clients the iMonitor difference and exciting to offer a real solution that can help them to do their job more efficiently and effectively, without breaking the budget!
What are you doing to manage smartly in this down economy?
