Media Monitoring

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Mia Moo Fund: A Media Relations Dynasty

Jul 28, 2014

L to R: U.S. Rep Trent Franks, Mia Robertson, Reed Robertson, Missy Robertson, Jase Robertson. Photo by Johna Burke

A couple of weeks ago I attended the press conference and media event with U.S. Rep Trent Franks and Mia Roberts and her parents (part of the Duck Dynasty family) for the Mia Moo Fund. My niece, who also attended, was born with a cleft lip and palate, so the Robertsons’ admirable charity and the congressman’s invitation for Mia to speak was particularly meaningful. Amidst all of the Duck Dynasty fanfare I was most impressed by the master spokespeople, Mia’s parents, Missy and Jase Robertson.

The Scene: Your beloved daughter was born with a cleft palate and wants to help other kids with the condition, so you help her start a foundation. A congressman born with the same condition helps raise awareness of the condition’s struggles and provides leadership support to the many children affected. Your daughter writes a speech for the event and you take your family to Washington, D.C. The media interviews begin and you are asked about abstinence before marriage and your family patriarch’s controversial remarks. This IS media relations.

Rosie Fox (front), U.S. Rep Franks, and the Robertson family. Photo by Johna Burke

While it’s always imperative to prep answers to easy questions before a media interview, this event reminded me about the importance and potential perils in lack of preparation on the really tough questions. Mia, Missy and Jase all have strong conviction for their subject matter and their passion resonates in every syllable. That kind of conviction isn’t as easy for the average spokesperson, so in lieu of family conviction and faith, make sure your spokesperson is mindful of these quick tips:

Relevant news topics: If anything is trending in the news even tangentially related to your industry make sure to address the affects to your organization’s mission.

Key messages: All messaging related to the topic and also key messages as they relate to other potential topics that could arise during an interview. Always have strong sound bites.

Importance of rapport: Being relaxed is the goal, but looking relaxed is essential. Body language on camera can indicate when a spokesperson isn’t prepared. While you can’t avoid the tough questions your spokesperson’s ability to build rapport will translate into a more confidence which translates to their ability to control the interview.

A stand-out moment from the interviews was when Mia was asked “What is the coolest part of having a new lip or new palate for you?” Eleven year old Mia responded “I don’t know” and the reporter followed up with “So, no comment. But you’re much happier now.”

No, she didn’t say “no comment,” she answered a bad question honestly. Based on her initial interviews I have no doubt Mia will be bridging and saving reporters from their own bad questions in no time.

The Mia Moo Fund tagline is “Every kid deserves a smile,” and this event gave a proud aunt and PR person a lot of reasons to smile too. Thank you.

Categories: Media Monitoring

Mia Moo Fund: A Media Relations Dynasty

Jul 28, 2014

L to R: U.S. Rep Trent Franks, Mia Robertson, Reed Robertson, Missy Robertson, Jase Robertson. Photo by Johna Burke

A couple of weeks ago I attended the press conference and media event with U.S. Rep Trent Franks and Mia Robertson and her parents (part of the Duck Dynasty family) for the Mia Moo Fund. My niece, who also attended, was born with a cleft lip and palate, so the Robertsons’ admirable charity and the congressman’s invitation for Mia to speak was particularly meaningful. Amidst all of the Duck Dynasty fanfare I was most impressed by the master spokespeople, Mia’s parents, Missy and Jase Robertson.

The Scene: Your beloved daughter was born with a cleft palate and wants to help other kids with the condition, so you help her start a foundation. A congressman born with the same condition helps raise awareness of the condition’s struggles and provides leadership support to the many children affected. Your daughter writes a speech for the event and you take your family to Washington, D.C. The media interviews begin and you are asked about abstinence before marriage and your family patriarch’s controversial remarks. This IS media relations.

Rosie Fox (front), U.S. Rep Franks, and the Robertson family. Photo by Johna Burke

While it’s always imperative to prep answers to easy questions before a media interview, this event reminded me about the importance and potential perils in lack of preparation on the really tough questions. Mia, Missy and Jase all have strong conviction for their subject matter and their passion resonates in every syllable. That kind of conviction isn’t as easy for the average spokesperson, so in lieu of family conviction and faith, make sure your spokesperson is mindful of these quick tips:

Relevant news topics: If anything is trending in the news even tangentially related to your industry make sure to address the affects to your organization’s mission.

Key messages: All messaging related to the topic and also key messages as they relate to other potential topics that could arise during an interview. Always have strong sound bites.

Importance of rapport: Being relaxed is the goal, but looking relaxed is essential. Body language on camera can indicate when a spokesperson isn’t prepared. While you can’t avoid the tough questions your spokesperson’s ability to build rapport will translate into a more confidence which translates to their ability to control the interview.

A stand-out moment from the interviews was when Mia was asked “What is the coolest part of having a new lip or new palate for you?” Eleven year old Mia responded “I don’t know” and the reporter followed up with “So, no comment. But you’re much happier now.”

No, she didn’t say “no comment,” she answered a bad question honestly. Based on her initial interviews I have no doubt Mia will be bridging and saving reporters from their own bad questions in no time.

The Mia Moo Fund tagline is “Every kid deserves a smile,” and this event gave a proud aunt and PR person a lot of reasons to smile too. Thank you.

Categories: Media Monitoring

Morning Joe Shows Us Why Print Matters

Jun 26, 2014

screen grab of Morning Joe on MSNBC

If you caught Tuesday’s episode of MSNBC’s Morning Joe, you might have noticed that beneath all the political ballyhoo, something pretty notable happened. In the first three minutes of the segment you’ll notice a prominent prop. That’s right – it’s the front sections of The New York Times and The Washington Post.

Leaving all politics where they belong – on the side – this segment is a remarkable demonstration of the influence that print newspapers still yield. The entire beginning of the segment is not only structured around the content of a newspaper, but the anchors also wave it around prominently for three whole minutes. There aren’t many things that say “Newspapers matter” more than that.

MSNBC could have shown the anchors on their tablets viewing the paper’s digital edition, or they could have brought up a graphic of the homepage on the screen, but they didn’t. Why?

Because the front page is still notable. Despite our digital era, what goes on the front page of a newspaper is way more noteworthy because there’s not infinite space, and what goes on there is permanent. You can’t change out the headline after a few hours – once it’s the headline, that’s it.

The digital front page doesn’t have the same gravitas that the paper front page does because it’s the opposite of all those things: it’s impermanent and it changes in real time. Of course, digital news is still important, as Americans are accessing news digitally on many devices throughout the day. But homepages don’t command as much influence or as many eyes as the digital content.

The segment also shows that people just read print versions differently. People may trust print more (ironic given the content of the Morning Joe segment) than online because of its permanence. So thank you, Morning Joe, for reminding us just how much print matters – and why it’s not going away.

 

Categories: Media Monitoring

The 2014 AP Stylebook Is Out – Here’s Why PR Pros Should Pay Attention

May 29, 2014


It’s that time of year again: your AP Stylebook is out of date. That’s because yesterday the 2014 Associated Press Stylebook and Briefing on Media Law made its spiral-bound way into the world. This year’s edition features about 200 new additions and/or revisions, and adds an entire chapter with “more than 200 religion terms.” [Per what may be this year’s most controversial revision, the AP wrote “over 200 terms,” as the title, but it looks like they decided to toe the old-school “more than” line in their press release.]

Over the past few months, they’ve alerted us to the newest revisions: there was the aforementioned “over/more than” debacle; state names should now be spelled out instead of abbreviated in the body of a story; and it is now “Wal-Mart” in all instances.

We’ve written about media styles (and using AP style in the digital age) before, but it’s worth revisiting why the AP Stylebook is so important for public relations professionals.

Following AP style makes you look like you care

When a reporter clicks on your press release, his or her attention is yours to lose, and typos or incorrectly capitalized words make that release easy to ignore. Here’s what Dan Friedman, a journalist and my dad, has to say about that: “I get so many press releases that they’re like sitting ducks; if you make your press release easy to ignore or delete, it makes my day go that much quicker. But the clean, nicely done press releases I get are so compelling that sometimes I can’t say no.”

Following AP style rules (like most journalists do) makes it clear that you care about the English language, which in turn makes you look smart and shows you care about your readers.

Journalists will be more likely to give you a chance

You want to be known in the newsroom, but not as the flack who send press releases that require heavy editing. Sending clean news releases that adhere to AP style makes journalists much more likely to read your release without feeling itchy inside. That will, in turn, make them more amenable to working with you. That doesn’t mean that one AP-style news release will get you a mention, but consistent good writing can only help your cause.

It will improve your writing

Following AP style will improve your writing both in and out of press releases. Referring to the AP Stylebook as you write means you’ll be paying more attention to your writing, which can only improve it. Familiarizing yourself with AP style and adhering to it means you’ll also be on the lookout in your colleagues’ writing, which will also make you a better editor.

It’s true that I have a soft spot for both grammar and AP Stylebook (they don’t call me @ellisredpen for nothing), but I’ve also been a journalist and am the offspring of two of them, so I know of what I speak.  Remember: friends don’t let friends capitalize job titles when they appear after a person’s name.

Categories: Media Monitoring

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