BurrellesLuce Executive to Lead PRSA International Conference Session on News-Sharing and Copyright Issues

LIVINGSTON, NJ, October 23, 2008—An executive of BurrellesLuce, the country’s largest media monitoring and measurement firm, will conduct a seminar on "What Every PR Professional Must Know about Copyright in the Digital World” on October 27 during the PRSA International Conference at the Detroit Marriott – Renaissance Center in Detroit, Michigan.  

BurrellesLuce Executive Vice President Steve Shannon will provide an authoritative look at the issues surrounding copyright in the digital age, a subject that has drawn heightened attention as publishers launch more aggressive education and enforcement programs with public relations professionals on their radar. Ralph Oman, former Register of Copyrights of the United States and current faculty member at The George Washington University Law School, will contribute his decades of expertise.

Shannon will emphasize that although content is increasingly easy to share, even the most well-intentioned and limited distribution of press clippings can unwittingly violate copyright law. Included in the session will be practical information on how communicators can safely share news coverage, keeping themselves, their companies, and their clients on the right side of copyright regulations. Attendees will also receive a copy of the white paper, Copyright Compliance: What Every Media Relations Professional Needs to Know.

Shannon has a sixteen-year career in the public relations industry. He currently serves as executive vice president at BurrellesLuce, where he oversees sales, client services, marketing, and product development. A frequent speaker at industry events, he participates in public relations and media organizations, including PRSA and the Paley Center for Media.

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