BurrellesLuce And
Public Relations Society Of America Join Forces In Partnership
Alliance
Alliance Expands and Compliments PRSA’s Corporate
Sponsorship Program
LIVINGSTON, NJ (October 22, 2004) — As part of
an ongoing effort to support the advancement and education
of public relations professionals throughout North America,
BurrellesLuce today announced a formal Partnership
Alliance with the Public Relations Society of America, the
world’s largest organization for public relations professionals.
As part of the alliance, BurrellesLuce will sponsor
and co-host several of PRSA’s major events and conferences
throughout the year, including the opening night reception
at Lincoln Center in New York City for this year’s
International Conference and the Silver Anvil Award Ceremony
in 2005. BurrellesLuce also will underwrite several
of PRSA’s services, including the organization’s
Professional Development Center.
Additionally, through the lending of research and other
expertise, this key strategic alliance will improve PRSA’s
efforts in research, tracking and identifying potential new
members in all areas of the Society’s programs and
services.
“PRSA offers numerous member benefits through education
and career development programs. By working together, we
hope to further enhance and expand these programs in a way
that builds value for the public relations industry,” noted
Robert C. Waggoner, Chairman and CEO of BurrellesLuce.
PRSA’s Chief Marketing Officer, John D. Robinson said “The
joining of PRSA and BurrellesLuce in a partnership
alliance greatly compliments our corporate partnership program.
Being able to call upon the resources and capabilities of
a key industry provider, such as BurrellesLuce,
will bring great strength to our team.”
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com, or call (973) 992-6600.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org),
based in New York City, is the world's largest organization
for public relations professionals. The Society has more
than 28,000 professional and student members. PRSA is organized
into 114 Chapters nationwide, 19 Professional Interest Sections
along with Affinity Groups, which represent business and
industry, counseling firms, independent practitioners, military,
government, associations, hospitals, schools, professional
services firms and nonprofit organizations. The Public Relations
Student Society of America (PRSSA) has 262 Chapters at colleges
and universities throughout the United States.
Contact
Ken Aurichio
R&J Group
(973) 331-1070
kaurichio@RandJgroup.com
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