BurrellesLuce Unveils
Advanced Online Media Database
MediaContacts™ powered by eNR Services, Adds Precision
To Search Process With New Hierarchical Capabilities
New Service Offers Highly-Developed Interconnectivity With
Other BurrellesLuce Products
NEW YORK (October 21, 2004) — BurrellesLuce,
the world's leading media monitoring and analysis company,
is showcasing a powerful and intuitive online media contact
database at this year’s Public Relations Society of
America International Conference.
MediaContacts (Version 1) incorporates an advanced hierarchical
search capability that streamlines and improves the process
for creating media contact lists. Through the use of subject
categories and subcategories, MediaContacts enables users
to drill down to the most appropriate subject and corresponding
media contact that is related to a specific public relations
campaign. The new public relations resource tool is designed
not only to save time, but also to improve media relations
results by helping professionals more accurately identify
those in the media who are most likely to write about a story
in the newspaper or talk about it on the evening news.
“MediaContacts helps communication professionals manage
the demand for making rapid, informed decisions by providing
the most up-to-date and accurate media contact information,” said
Tom Haas, vice president of BurrellesLuce Media
Database Group. “There are thousands of media outlets
in North America. Having the most comprehensive and easy-to-use
media database gives PR professionals a vital tool that enables
them to easily target their media list so that it includes
the key media contacts and omits media that is not pertinent
to a particular campaign.”
Haas added that MediaContacts is continually updated and
enhanced. Many of the media outlets are contacted as often
as every 60 days in order to verify and update information.
Even lesser known and more obscure outlets are contacted
a minimum of once or twice a year.
As with previous versions of the BurrellesLuce media
databases, MediaContacts continues to provide a number of
useful features, including:
• Access to editorial calendars
• Media relations tips provided by Bulldog Reporter™
• The ability to add your own contacts to the database
while maintaining complete privacy for all media lists
Benefits of Interconnectivity
MediaContacts is the first online media database of its kind
to offer true interconnectivity with other BurrellesLuce products
and services. For example, subscribers to BurrellesLuce and
VMS InSight™ will be able to monitor media coverage
online and retrieve contact information all in one place.
Within higher levels of InSight, users will be able to
research contact information for a media source and then
view previous coverage from that source – also all
in one place.
Additionally, BurrellesLuce is offering enhanced
press release distribution capabilities through MediaContacts.
The service enables users to upload a press announcement
to the MediaContacts Web server for distribution to a customized
MediaContacts contact list previously created and saved by
the user.
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com, or call (973) 992-6600.
Contacts
Ken Aurichio
R&J Group
(973) 331-1070
kaurichio@RandJgroup.com
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