BurrellesLuce to
offer Nielsen//NetRatings data with online clips to monitoring
clients
Combined offering allows for effective measurement and evaluation
of Internet communication strategies
LIVINGSTON, NJ (August 29, 2005) — BurrellesLuce,
the nation?s leading media monitoring company, today announced
that it will include Nielsen//NetRatings global Internet
audience reach figures on all press clippings retrieved from
Internet sources.
Nielsen//NetRatings is the global standard for Internet
audience measurement and analysis. BurrellesLuce will
be applying the Nielsen//NetRatings data, similar to print
circulation figures, to Internet based press clippings, giving
clients figures indicating the number of unique visitors
to Web sites from which their press clippings originate.
With the addition of Nielsen//NetRatings, BurrellesLuce customers
will have the ability to more effectively measure and evaluate
the success of their press efforts and make more informed
decisions regarding their Internet communication strategies.
No longer will they need to guess or apply erroneous data
figures to measure the reach of their online media coverage.
Other media monitoring services often use invalid metrics,
such as print circulation figures from a Web site’s
accompanying publication. BurrellesLuce, understanding
the importance of accurate media analysis, is proud to incorporate
these metrics now that the data is available from Nielsen//NetRatings,
the premiere Internet audience measurement firm.
“The addition of Nielsen//NetRatings data to our online
clipping service will allow communications professionals – a
large portion of our clientele – to expand their measurement
and evaluation to include all Internet publicity efforts,” said
Robert C. Waggoner, Chairman and CEO of BurrellesLuce. “With
the proliferation of online news outlets, it is of great
importance to have access to Web site readership data. Nielsen//NetRatings
data will strengthen the already first-rate clipping and
analysis products BurrellesLuce offers through our
MediaConnect™ portal of services.”
BurrellesLuce press clipping service offers complete
coverage of every daily and non-daily newspaper in the United
States, as well as consumer and trade magazines, broadcast,
Web-only publications, news groups and blogs. Through BurrellesLuce Express™,
customers can receive same-day, comprehensive access to their
coverage from the nation's top publications, thousands of
Internet sources, including thousands of blogs, and all network
and select local broadcast news at any time of the day or
night by simply logging on to the MediaConnect™ communications
platform.
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com/prel,
or call Sue Ross at (800) 631-1160.
Media Contact
Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com
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