BurrellesLuce Express™ service
offers fast, customized media monitoring for communications
and information professionals
Service offers same-day coverage of nation's top news sources
and personalized delivery options
TORONTO, ONTARIO, CANADA (June 6, 2005) — BurrellesLuce,
the nation’s leading media monitoring company, is showcasing
its Express™ service at this year’s SLA (Special
Libraries Association) Annual Conference.
BurrellesLuce Express media monitoring service
offers quick, comprehensive monitoring of all the nation’s
top media outlets, including print and online publications,
broadcast, Web-only publications, news groups and blogs.
Express allows users to access their coverage on a daily
basis either via a personal Web portal or by direct delivery
via e-mail or fax.
BurrellesLuce uses sophisticated electronic tracking
methods to scan publications and Web sites for coverage to
provide users with the complete monitoring and quick delivery
they need. With that news coverage in hand, BurrellesLuce’s
experienced editors review all clips to ensure that the articles
are accurate and relevant to a client’s search requirements.
“Express helps information professionals get the exact
materials they are searching for and offers it to them in
a fast, reliable way,” said Robert C. Waggoner, Chairman
and CEO. “Our editors discard about 80% of the articles
that are originally retrieved because, while the search term
may be in the article itself, the story simply doesn’t
match the intent of the search. This “human touch” is
what sets our service apart and it is a critical component
that ends up saving our clients hours of precious time.”
Many services offer only the text version of articles, however,
BurrellesLuce Express offers clips as they appeared
in print, complete with all images and graphics.
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com, or call Sue Ross at (800) 631-1160.
Media Contact
Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com
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