BurrellesLuce Launches
New Branding Campaign
Focus is on the Role of BurrellesLuce People, Products and
Technology
in Promoting Business Intelligence and Productivity
LIVINGSTON, NJ (May 11, 2004) — BurrellesLuce,
the world's leading media monitoring and analysis company,
today launched a new global branding campaign, the first
major marketing initiative for the company since the merger
of the two media monitoring firms.
"Our new branding campaign reflects the leadership
that BurrellesLuce brings to the communication industry
through our best-in-class media monitoring, management and
analysis products,” noted Robert C. Waggoner, Chairman
and CEO of BurrellesLuce. “It is an exciting
time at BurrellesLuce, and every aspect of our marketing
communications – from logo and tagline, to ads and
Website – will reflect that.”
The brand campaign introduces a new corporate logo and the
theme line "Work Intelligently," to communicate
BurrellesLuce’s focus on helping its clients
to be more productive through enhanced knowledge and lightning-fast
access to media information. The first campaign ad introduces
the overall brand message. The campaign then rolls out with
a series of print and online ads that showcase how BurrellesLuce products
enable people at corporations, professional associations
and agencies to achieve greater productivity through enhanced
business intelligence, gaining a distinct competitive advantage.
The ads speak directly to professionals in the public relations,
corporate communications, marketing communications and investor
relations fields, to whom media intelligence is essential.
"BurrellesLuce has kept pace with the information
explosion by constantly developing new and innovative monitoring,
analysis and management methods, and by investing in the
people, technology and training it takes to stay on top of
the seemingly endless stream of new media outlets and new
media distribution methods. It’s clear there's a lot
more that people should know about us in addition to our
clipping and media monitoring services," said Waggoner.
"This is an extremely creative but direct brand campaign," continued
Waggoner. "We decided the best way to reinforce our
position as the world's leading media monitoring and analysis
company was to simply tell it like it is. But rather than
focus on what we do, this campaign focuses on what we make
possible on behalf of our customers."
The campaign, which includes print and online advertising,
direct mail, public relations and sales collateral components,
will launch in May. The first print ads will run that month
in PR Week and O’Dwyer’s PR Services Report.
Additional ads will run in Public Relations Tactics and The
Public Relations Strategist. Online advertising will immediately
follow on various public relations and communications-focused
Web sites.
Parsippany, N.J.-based branding agency The R&J Group
developed and designed the campaign.
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com, or call (973) 992-6600.
Contacts
John Lonsdorf
R&J Group
(973) 331-1070
Jlonsdorf@RandJgroup.com
< Back
|
