BurrellesLuce named
WebAward sponsor by Web Marketing Association
LIVINGSTON, NJ (March 28, 2005) — BurrellesLuce has
been named a 2005 sponsor of the Web Marketing Association’s
9th annual WebAward competition (www.WebAward.org),
the Internet’s premier award competition that judges
Website development against an ever increasing Internet standard
of excellence and against peer sites within an industry.
The Deadline for entry in the 2005 WebAwards is June 1, 2005.
"We are pleased to have BurrellesLuce helping
us to promote the WebAward competition again this year," said
William Rice, President of the Web Marketing Association. "Using
BurrellesLuce's products to identify, monitor, manage
and analyze the media who cover our award programs has really
increased the effectiveness of our public relations efforts."
"The media plays an important role in promoting an
organization's online efforts, as do award programs," said
Robert C. Waggoner, Chairman and CEO of BurrellesLuce. "Helping
companies like the Web Marketing Association reach out to
those journalists who are interested in covering them is
a critical factor for success. We are pleased to support
the efforts of the Web Marketing Association and the WebAward
program."
More than 1,300 sites from 22 countries were adjudicated
in 85 industry categories during last year's competition.
Entries are judged on design, copy writing, innovation, content,
interactivity, navigation, and use of technology. The competition
was judged by a team of independent Internet professionals
representing a variety of relevant disciplines of Web site
development. Judges included members of the media, advertising
executives, site designers, creative directors, corporate
marketing executives, content providers and Webmasters.
The 2005 WebAward competition sponsors include AdTools,
Inc., ExactTarget, BURST! Media, VentureDirect Worldwide,
Oddcast, NewsUSA, O’Dwyer’s PR Daily, Small Army
Creative Services, Line 56 Media, Perseus Development Corp.
and BurrellesLuce. The Web Marketing Association
thanks all of its sponsors for helping to make this annual
competition possible.
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com,
or call Sue Ross at (800) 631-1160.
About the Web Marketing Association
The Web Marketing Association is an organization working
to create a high standard of excellence for Web site development
and marketing on the Internet. Staffed by volunteers, it
is made up of Internet marketing, advertising, PR and design
professionals who share an interest in improving the quality
of advertising, marketing and promotion used to attract
visitors to Web sites. Since 1997, the Web Marketing Association’s
annual WebAward competition has been helping interactive
professionals promote themselves, their companies, and
their best work to the outside world. Now in its seventh
year, the WebAward competition has become the premier award
event for Web developers and marketers worldwide.
For more information, contact William Rice, President, Web
Marketing Association, Inc. at 860-558-5423 or email wrice@webaward.org
Media Contact
Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com
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