BurrellesLuce Blog
Coverage is Second to None
Express™ Service Covers More Blogs Than Any Service
LIVINGSTON, NJ (March 1, 2005) — Despite
competitors’ claims, BurrellesLuce covers
more Web logs, or “blogs” – and notifies
you sooner – than any other media monitoring service
“Many of our competitors have recently come to the
belated realization that news can originate, and populate
the Internet in a viral manner, as a result of the proliferation
of blogs,” said Art Wynne, Senior Vice President of
BurrellesLuce. “The fact is, we have been
covering blogs for our clients for the past several years,
and have consistently delivered that important content in
the most timely manner in the industry through BurrellesLuce Express™ – while
it is still fresh, giving our clients the opportunity to
react. We currently monitor 1,050 blogs, and that number
is increasing almost daily.”
The BurrellesLuce Express service is designed and
built for speed. Its sophisticated search system combines
the most advanced technology with the industry’s most
talented, professional editors to bring you only the news
you want, culled from across all media, as soon as it’s
available. What truly separates BurrellesLuce from
other news aggregators is the “human touch.” All
stories and online mentions are reviewed by an editor who
ensures that our clients receive only the news and articles
that match their search requirements. This is especially
important in the world of blogs, where information can often
be erroneous, irrelevant, or of dubious veracity. BurrellesLuce Express
works 24/7, making sure your information is quickly delivered
right to your desktop. With Express, there is no waiting,
and no wasting valuable time and energy.
“As with all of our media monitoring products, we
deliver just what our clients want and need to make a difference
in their business,” explained Robert C. Waggoner,
Chairman and CEO of BurrellesLuce. “We don’t
simply supply every ‘mention’ of a company name
or issue. Our highly- skilled staff of human editors is trained
to deliver the kinds of media content that our clients require,
and can use to build their business.”
BurrellesLuce is constantly assessing both new
and existing blogs for inclusion within its monitoring and
reporting structure. When an individual blog or group of
blogs take on significant importance as either a news or
an industry “source,” BurrellesLuce quickly
adds them to the monitoring mix. Additionally, clients can
request that certain blogs be included within their monitoring
assignment, and BurrellesLuce will accommodate those
requests.
In addition to blogs, BurrellesLuce monitors thousands
of online news sources, including online publications not
available in print, news groups, Web forums and chat rooms.
Beyond print and online coverage, BurrellesLuce also
offers in-depth coverage of all forms of broadcast news – as
well as many of today’s top wire services. And BurrellesLuce allows
its clients to access their news coverage via a secure Web
portal.
“For over one hundred years, we have helped corporate
communications and public relations professionals quickly
access important information from the media,” added
Mr. Waggoner. “As the media universe expands, BurrellesLuce has
continually increased its reach and capabilities to help
our clients obtain the information and intelligence they
need as quickly as possible.”
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, offering the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. As industry pioneers for over 100 years,
BurrellesLuce has leveraged its experience to assist
companies and organizations worldwide in measuring and assessing
the value of media coverage to help them make effective business
decisions and gain a competitive edge.
For more information, visit BurrellesLuce on the
Web at www.BurrellesLuce.com,
or call Sue Ross at (800) 631-1160.
Media Contact
Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com
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