BurrellesLuce Exec to Explore News-Sharing Copyright Issues
At PR Leadership Summit Hosted by Kent State University
LIVINGSTON, NJ (February 26,
2008) — A top executive of
the country's largest media monitoring and measurement
firm will lead a seminar on "Copyright
Compliance in the Digital Age" at Ohio's Kent State University
on Friday, March 7.
Steve Shannon, executive vice president of BurrellesLuce,
will provide an authoritative look at the issues surrounding
copyright, a subject that has drawn heightened attention in
the public relations field with the ascendancy of digital
news delivery.
The seminar is part of a daylong conference called “You
Too: Social Media Boot Camp & Leadership Summit.” Kent
State has organized the event in conjunction with the grand
opening of Franklin Hall, the new home of the university’s
School of Journalism and Mass Communication. The event
also will mark a homecoming for Shannon, who is an alumnus
of the school.
BurrellesLuce is a co-sponsor of the program, along
with the university, the Akron Area chapter of the Public
Relations Society of America (PRSA), and PR Strategist, a
monthly journal produced by the national PRSA. All proceeds
will go to the PRSA Akron Area student scholarship fund.
A 16-year veteran of the public relations industry, Shannon
oversees sales, client services, marketing, and product development
for BurrellesLuce. He is active in several
professional organizations, including PRSA and the Paley Center
for Media.
His is an authoritative voice on the issue of copyright
compliance within the media monitoring field. Shannon
has emphasized that, although content is increasingly easy
to share, even the most well-intentioned sharing of news clippings
can unwittingly violate copyright law.
“As publishers look to monetize their content, wherever
it appears, a
more aggressive education and enforcement program has public relations
professionals on their radar,” he has remarked. The seminar he conducts
at Kent State will make PR practitioners more aware of copyright issues and will
outline the steps they can take to ensure compliance with copyright rules.
Kent State’s leadership summit is a perfect venue,
and Steve Shannon is an ideal person, to discuss the current
state of copyright compliance as it affects public relations
practitioners,” said Robert C. Waggoner, chairman of
BurrellesLuce. “Our company has made
a strong commitment to help PR professionals learn about the
permissible uses of news content. We are privileged
to join Kent State, the Akron Area PRSA, and PR Strategist in
sponsoring the conference.”
BurrellesLuce recently published a white paper titled “Copyright
Compliance: What Every Media Relations Professional Needs to
Know.” It is available
free of charge by visiting
www.burrellesluce.com/copyright1 or
calling 866-260-0851
About BurrellesLuce
BurrellesLuce helps communication professionals maximize
their media relations results through a full range of planning,
monitoring and measurement services. Besides delivering content,
the company’s online platform, called BurrellesLuce 2.0,
enables clients to target and connect with journalists and
bloggers, monitor the media for coverage, and measure and
understand the impact of their outreach efforts. Founded in
1888 and headquartered in Livingston, New Jersey, BurrellesLuce has
offices throughout the United States. burrellesluce.com
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