BurrellesLuce Partners with KnowNow to Expand Blog Monitoring Coverage - Over 40 Million Blogs Now Monitored
LIVINGSTON, NJ (February 13, 2007) — BurrellesLuce,
the nation's leading media monitoring service, has dramatically
expanded its blog monitoring coverage by entering into a
partnership with KnowNow, a California-based company that
provides enterprise-class Web 2.0 solutions to track online
blogs, news sources and other critical information.
"BurrellesLuce has been monitoring the media for over
a century. We have a long history of employing the most current
technology to ensure that the media monitoring services we
provide to thousands of customers is both accurate and timely," explains
BurrellesLuce senior vice president Art Wynne. "By using
the technological resources that KnowNow provides, we are
able to expand our media monitoring to over 40 million legitimate
and active blogs. Once we receive the blog entries that contain
our clients' keywords, our editors review each one for relevancy
and then, as is always the case, transmit to our clients
only the news that matches the intent of their search."
The combination of KnowNow's technology, which constantly
searches the Web for specific content and delivers it in
real-time, along with the trained eyes of editors who screen
the content and transmit all relevant news, addresses two
key needs of media monitoring clients - speed and accuracy.
BurrellesLuce's clients will receive unlimited access
to their content through MediaConnect™, a media management
platform that also offers interconnected access to a comprehensive
media database and related customized media measurement data.
"For the large enterprises that BurrellesLuce serves,
having immediate knowledge of how their brands are being
perceived by customers, partners, media and end-users is
critical for market intelligence," said Todd Rulon-Miller,
chief executive officer of KnowNow. "KnowNow provides
BurrellesLuce and its customers the ability to monitor
and respond to company and industry related commentary across
this vast universe of public blogs. I am pleased BurrellesLuce selected
KnowNow to enhance their MediaConnect™ platform for
the Fortune 1000 and beyond."
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring
company, which offers the most complete coverage and analysis
of all media through advanced technology and proven editing
processes, providing customers with the knowledge and insight
they need to stay ahead of the competition and on top of
the marketplace. Visit http://www.BurrellesLuce.com
for more information.
About KnowNow
More than any other vendor, KnowNow is trusted by more Fortune
1000 companies to deliver enterprise-class Web 2.0 solutions
that increase timely and profitable business decisions.
By allowing users to specify the information they want
delivered, when and where they want it, as it happens,
KnowNow unlocks and delivers the most useful information
for creating unprecedented business opportunities. KnowNow
has enlisted exclusive partner Sphere, the fastest growing
blog correlation search and intelligence engine, and premier
partner Automattic, the maker of the popular open-source
blog platform WordPress, to provide enterprise-level blog
solutions to the market.
Headquartered in Sunnyvale, Calif., KnowNow is privately
held, with backing from premier venture capital firms including
Kleiner Perkins Caufield and Byers, Levensohn Venture Partners,
Palomar Ventures, Presidio Ventures and RSS Investors. KnowNow
is a Microsoft Certified Partner. For more information, visit
http://www.knownow.com or contact KnowNow at 1-877-561-KNOW.
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