Give meaning to your coverage

You’ve worked hard to secure media exposure that advances the goals of your company or client. But your job isn’t done just because the stories have run.

Now you have to evaluate the coverage, both to demonstrate the worth of your efforts and determine how the results should influence future planning. BurrellesLuce offers two different proven solutions to help you gain information and insight.

Media Measurement Basic

Media Measurement Basic is free to all of our media monitoring clients. This service provides an easy-to-use monthly report with online charts that let you view your story volume by media type, audience segment and DMA. Click on any chart and see all the headlines and links that support it. You can also share your work easily by creating PDF and Excel reports.

Media Measurement Custom

Do you need more in-depth media analysis? We can do that, too. Media Measurement Custom provides quantitative and qualitative data, presented in easy-to-read reports and graphs that give you a clear picture of the relevant coverage. You can also receive expert commentaries that analyze the nature and reach of the news coverage. Media Measurement Custom offers accurate and insightful measurement metrics, content evaluation, executive reporting and competitive studies ready to present to the board, client, or sponsors. Our expert analysis saves you time, matches your needs, and fits your budget.

The BurrellesLuce media measurement services highlight the continuing commitment we make to personal service while investing in the latest technology to bring solutions to our clients. For more information on our custom content evaluations and executive reports, talk to the BurrellesLuce media expert who’s assigned to work solely with your account.