CAP (Compliant Article Program) - FAQ

What is CAP?

The purpose of CAP is to provide a one-stop licensing program that provides the clients of media monitoring and evaluation service providers through these service providers with licensing for the majority of the titles required.

What content is covered by CAP?

Unlike other licensing programs, that are limited to online newspapers, CAP covers all media distributed by the publisher including print, online, tablet, and mobile.

Why is this program important to my business and my clients?

The purpose of this program is to provide media monitoring service and evaluation providers and their clients with compliant content for searching and viewing in a simple cost effective manner.

Why is licensed content necessary?

Publishers have a need to monetize content as an alternative to advertising. They are increasingly enforcing copyrights and dictating how their content can be used. In our segment, the Media Monitoring and Evaluation (MME) segment, the MME companies have a need to be copyright compliant and provide their customers with copyright compliance as well. The CAP program meets the needs of both parties and provides a solution that is simple and cost-effective.

What is the benefit of this program for the publishers?

BurrellesLuce has had a copyright compliance program for more than 18 years. This new program provides a new realistic revenue stream for publishers based on your client’s usage. This will allow publishers to monetize content at the article/photograph/graphic level in the MME market in a simple fair manner.

Which publishers currently participate in the program?

Currently, CAP has 69 publishers participating representing more than 2000 titles. The publisher reaction to this program has been unequivocally positive. The Associated Press (AP), The New York Times, The Washington Post, the Advance newspapers, the Hearst newspapers, The Dallas Morning News, The Seattle Times and Variety are just a few of the content providers participating in the CAP program.

What is the cost of CAP to the service provider?

There is no charge to the MME’s. CAP is designed to be access and usage based and cost effective for the MME’s Direct Customers.

What is the cost of CAP to the end-user?

CAP will collect fees for access to the desired content for inclusion in the search and then usage fees specific to the usage of the end-user.

What is in it for media monitoring service providers?

  • Compliance – you lessen your liability exposure by providing copyright compliant data to your clients.
  • Efficiently administer royalty programs for U.S. publications. CAP has been established to provide a turnkey copyright solution that you pass along directly to your clients.

What is in it for clients?

  • Compliance – your client doesn’t have liability exposure of using publisher content unlawfully.
  • This program will work in conjunction with existing CCC agreements.
  • Low cost of “ownership,” your client receives copyright compliant data for the titles and articles they need.

Who do I work with to provide my content once I’ve signed a CAP agreement?

BurrellesLuce has a Content Management Group that is dedicated to the CAP program and will work with your appropriate technical staff to review the requirements and delivery process.

What is the extent of the work on our part by my technical resources to provide content for the CAP program?

Our goal is to be as accommodating as possible and minimize the effort required by our publishing partners. We’ve set up a minimum set of requirements that need to be met in order for BurrellesLuce to utilize the feeds. In most cases our publishing partners already have feeds in place that provide a starting point.

Will content feeds that I already provide to other services work with the CAP program?

As long as the minimum requirements are being met, existing feeds may be used.

How do I send my content to BurrellesLuce?

Our preferred method of receipt is to have the content pushed to our FTP servers a minimum of 4 times a day.  If this is not possible to work into your workflow, we do have other methods that we have successfully used.

What type of files should I send?

The content for CAP should be sent as XML format.  At this time we do not need any graphics included with the content.

Should I send all of our content as a single file, or each article individually?

We can handle a feed either way, but if the articles are sent individually we would prefer for each file to have a unique file name.

We use a modified form of XML like NITF, will this work?

As long as the tags are clearly defined, this is usable.

Can you take our content from an RSS feed?

If the RSS leads us to XML content, generally we can use it, but this needs to be evaluated on a case-by-case basis.

What information are you looking for in the XML document?

Each article should have:

  • A tag for publication date, preferably formatted as YYYYMMDD
  • A tag for a unique ID, or GUID.  If files are being sent individually, the file name can be used instead of an ID tag.
  • A tag for a byline, when applicable.
  • A tag indicating syndication credit, when applicable.
  • Full article text.
  • A tag populated with a url linking back to your news site.

CAP Catalogue of Publishers

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To learn more about how BurrellesLuce can monetize your content, please contact:

Daniel Schaible

SVP, Content Management
dschaible@BurrellesLuce.com
866.524.3329